As part of #Ship30for30 (August 2021 cohort), I wrote atomic essays (each ~250 words) for every day spanning 30 days! My essays were mostly around growing value, products, and customers in B2B markets. With a nice sprinkling of my experience and topics from climate tech.

One of the best ways to grow your customer base is to engage in a process of customer selection before crafting your customer growth or acquisition strategy. This simple step can focus your growth strategies overnight to generate better, predictable results.

Assuming you're in tune with what your customer values; what initiatives and investments do you have in place to keep winning customers, increase their spend each time, and eliminate hurdles in their buying experience? Being customer-centric doesn’t mean anything if your initiatives and investments don’t always seek to establish it as a reality for your company every single day.