How to create a growth playbook as a PLG product marketer
Do you have to tackle growth marketing on top of your many product marketing responsibilities? Don’t fear it. Here’s a practical growth playbook to let you crush it!
The missing step in every B2B customer growth strategy
One of the best ways to grow your customer base is to engage in a process of customer selection before crafting your customer growth or acquisition strategy. This simple step can focus your growth strategies overnight to generate better, predictable results.