Get creative with injecting the scarcity factor into some element of your business model. You just might uncover a whole new way of dominating your market or competitive arena.

Assuming you're in tune with what your customer values; what initiatives and investments do you have in place to keep winning customers, increase their spend each time, and eliminate hurdles in their buying experience? Being customer-centric doesn’t mean anything if your initiatives and investments don’t always seek to establish it as a reality for your company every single day.