Imagine you can pass the challenge of growing your business to your most ardent customers. What would that look like in reality?

Netflix fights for a share of your viewing habits. Spotify is in the chase for a share of your listening habits. This ‘share philosophy’ offers a roadmap on how each company plans to carve the future to fit its worldview.

Every company needs to tell a compelling story which shows a clear mastery over a changing future. The only powerful way to do this is to show an easy to understand alignment between the broader business trends and your day to day business choices.