Bryan Elanko Bryan Elanko

How a company quit its core business to grow in a new space

Every company comes across tipping points that dictate its place in business history forever. A reasonable mix of paranoia and smart risks are the prerequisites to survive. A Danish company offers a timely case study on breaking away from corporate inertia, while also pausing us to self-reflect on our actions or lack thereof.

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2-minute Product Marketing Insights