Bryan Elanko Bryan Elanko

The mission vs. vision confusion and why it matters

The mission along with a focused vision statement can truly shape the identity of any company. The employees get their directives from these statements. Any stakeholder for your company also understands what you’re all about through these statements.

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Bryan Elanko Bryan Elanko

How to fight corporate inertia and continue to grow

Fighting corporate inertia is never an easy task. It’s easy to be overwhelmed by the bureaucracy that you might see in your company. At the same time, it’s never a good idea to leave an opportunity to make a difference and jump in with your best efforts to address a problem.

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2-minute Product Marketing Insights