We sometimes ignore an entire set of downsides while launching me-too products. They have hidden costs. They can easily erode value in the markets you play. Any immediate benefit from launching me-too products doesn’t last long.

“Every person, organization, and even society reaches a point at which they owe it to themselves to hit refresh – to reenergize, renew, reframe, and rethink their purpose.” – Satya Nadella, CEO of Microsoft