As part of #Ship30for30 (August 2021 cohort), I wrote atomic essays (each ~250 words) for every day spanning 30 days! My essays were mostly around growing value, products, and customers in B2B markets. With a nice sprinkling of my experience and topics from climate tech.

One of the best ways to grow your customer base is to engage in a process of customer selection before crafting your customer growth or acquisition strategy. This simple step can focus your growth strategies overnight to generate better, predictable results.

We sometimes ignore an entire set of downsides while launching me-too products. They have hidden costs. They can easily erode value in the markets you play. Any immediate benefit from launching me-too products doesn’t last long.

Netflix fights for a share of your viewing habits. Spotify is in the chase for a share of your listening habits. This ‘share philosophy’ offers a roadmap on how each company plans to carve the future to fit its worldview.

Get creative with injecting the scarcity factor into some element of your business model. You just might uncover a whole new way of dominating your market or competitive arena.

“Every person, organization, and even society reaches a point at which they owe it to themselves to hit refresh – to reenergize, renew, reframe, and rethink their purpose.” – Satya Nadella, CEO of Microsoft

Assuming you're in tune with what your customer values; what initiatives and investments do you have in place to keep winning customers, increase their spend each time, and eliminate hurdles in their buying experience? Being customer-centric doesn’t mean anything if your initiatives and investments don’t always seek to establish it as a reality for your company every single day.