How do you decide on the ‘right’ growth initiatives to chase? Growth initiatives in companies usually show up as an unrelated mess of efforts to serve multiple agendas promoted by different stakeholders. Learn about a straightforward growth philosophy that helps you come out on top no matter the timeline. A philosophy that helps you select the ‘right’ growth initiatives.

Companies sometimes risk over-optimizing their operations around a single metric hoping to drive growth. Invariably, they create a situation where they reward behavior and outcomes that go against the best interests and long-term strategy of the company.

The ecosystem mindset stops you from being passive or reactive in a market. This mindset forces you to take an active role in generating value while uncovering new ways to capture more value. Analyzing any market with the ecosystem mindset stops you from being completely surprised by market developments.