Every company comes across tipping points that dictate its place in business history forever. A reasonable mix of paranoia and smart risks are the prerequisites to survive. A Danish company offers a timely case study on breaking away from corporate inertia, while also pausing us to self-reflect on our actions or lack thereof.

“Every person, organization, and even society reaches a point at which they owe it to themselves to hit refresh – to reenergize, renew, reframe, and rethink their purpose.” – Satya Nadella, CEO of Microsoft