How to create a growth playbook as a PLG product marketer
Do you have to tackle growth marketing on top of your many product marketing responsibilities? Don’t fear it. Here’s a practical growth playbook to let you crush it!
How a note-taking tool uses its ardent customers to grow the business
Imagine you can pass the challenge of growing your business to your most ardent customers. What would that look like in reality?
Link business trends to your company’s choices for a compelling story
Every company needs to tell a compelling story which shows a clear mastery over a changing future. The only powerful way to do this is to show an easy to understand alignment between the broader business trends and your day to day business choices.