Companies sometimes risk over-optimizing their operations around a single metric hoping to drive growth. Invariably, they create a situation where they reward behavior and outcomes that go against the best interests and long-term strategy of the company.

What would you do to capitalize on a sudden boom in business? Do you have measures in place to turn that sudden boom into sustainable growth for the long term?

Netflix fights for a share of your viewing habits. Spotify is in the chase for a share of your listening habits. This ‘share philosophy’ offers a roadmap on how each company plans to carve the future to fit its worldview.

The early journey of Instagram offers a creative playbook involving evangelists, a self-sustaining community, and strong networks to gain product traction.