Every company comes across tipping points that dictate its place in business history forever. A reasonable mix of paranoia and smart risks are the prerequisites to survive. A Danish company offers a timely case study on breaking away from corporate inertia, while also pausing us to self-reflect on our actions or lack thereof.

The mission along with a focused vision statement can truly shape the identity of any company. The employees get their directives from these statements. Any stakeholder for your company also understands what you’re all about through these statements.