3 questions to remove your blind spots while chasing adjacent markets
Entering an adjacent market is more than a simple transfer of competencies. The sooner you accept this, the faster you find the right adjacent market that values what you offer.
Create new customers by solving “access” to key assets
The cost of assets is one reason potential customers stay away from participating in certain markets. Rethinking asset ownership or access to assets can bring in a whole new set of customers sidelined for a variety of reasons.
The pandemic was a boom for ZOOM. How can it grow in the future?
What would you do to capitalize on a sudden boom in business? Do you have measures in place to turn that sudden boom into sustainable growth for the long term?