Do you have to tackle growth marketing on top of your many product marketing responsibilities? Don’t fear it. Here’s a practical growth playbook to let you crush it!

Entering an adjacent market is more than a simple transfer of competencies. The sooner you accept this, the faster you find the right adjacent market that values what you offer.

How do you decide on the ‘right’ growth initiatives to chase? Growth initiatives in companies usually show up as an unrelated mess of efforts to serve multiple agendas promoted by different stakeholders. Learn about a straightforward growth philosophy that helps you come out on top no matter the timeline. A philosophy that helps you select the ‘right’ growth initiatives.

There are always lingering structural and business inefficiencies in any market. Look out for them since they can open a whole new world of opportunities for your business and offer the next step-change in growth.

Companies sometimes risk over-optimizing their operations around a single metric hoping to drive growth. Invariably, they create a situation where they reward behavior and outcomes that go against the best interests and long-term strategy of the company.

Discover a cross-functional growth exercise to supercharge your business even in gloomy times. The insights from this exercise can make your organization much more resourceful and nimbler to take control of the eventual good times.

One of the best ways to grow your customer base is to engage in a process of customer selection before crafting your customer growth or acquisition strategy. This simple step can focus your growth strategies overnight to generate better, predictable results.

What would you do to capitalize on a sudden boom in business? Do you have measures in place to turn that sudden boom into sustainable growth for the long term?

Netflix fights for a share of your viewing habits. Spotify is in the chase for a share of your listening habits. This ‘share philosophy’ offers a roadmap on how each company plans to carve the future to fit its worldview.

“Every person, organization, and even society reaches a point at which they owe it to themselves to hit refresh – to reenergize, renew, reframe, and rethink their purpose.” – Satya Nadella, CEO of Microsoft

Fighting corporate inertia is never an easy task. It’s easy to be overwhelmed by the bureaucracy that you might see in your company. At the same time, it’s never a good idea to leave an opportunity to make a difference and jump in with your best efforts to address a problem.