Entering an adjacent market is more than a simple transfer of competencies. The sooner you accept this, the faster you find the right adjacent market that values what you offer.

How do you decide on the ‘right’ growth initiatives to chase? Growth initiatives in companies usually show up as an unrelated mess of efforts to serve multiple agendas promoted by different stakeholders. Learn about a straightforward growth philosophy that helps you come out on top no matter the timeline. A philosophy that helps you select the ‘right’ growth initiatives.

Companies sometimes risk over-optimizing their operations around a single metric hoping to drive growth. Invariably, they create a situation where they reward behavior and outcomes that go against the best interests and long-term strategy of the company.