Bryan Elanko Bryan Elanko

How a company quit its core business to grow in a new space

Every company comes across tipping points that dictate its place in business history forever. A reasonable mix of paranoia and smart risks are the prerequisites to survive. A Danish company offers a timely case study on breaking away from corporate inertia, while also pausing us to self-reflect on our actions or lack thereof.

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Bryan Elanko Bryan Elanko

Adopt an ecosystem mindset to find value in any market

The ecosystem mindset stops you from being passive or reactive in a market. This mindset forces you to take an active role in generating value while uncovering new ways to capture more value. Analyzing any market with the ecosystem mindset stops you from being completely surprised by market developments.

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2-minute Product Marketing Insights