Bryan Elanko Bryan Elanko

Don’t oversimplify your growth plans into one metric

Companies sometimes risk over-optimizing their operations around a single metric hoping to drive growth. Invariably, they create a situation where they reward behavior and outcomes that go against the best interests and long-term strategy of the company.

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Bryan Elanko Bryan Elanko

The mission vs. vision confusion and why it matters

The mission along with a focused vision statement can truly shape the identity of any company. The employees get their directives from these statements. Any stakeholder for your company also understands what you’re all about through these statements.

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2-minute Product Marketing Insights