Do you have to tackle growth marketing on top of your many product marketing responsibilities? Don’t fear it. Here’s a practical growth playbook to let you crush it!

A simple tool to ramp up sales teams faster and win better!

Imagine you can pass the challenge of growing your business to your most ardent customers. What would that look like in reality?

Entering an adjacent market is more than a simple transfer of competencies. The sooner you accept this, the faster you find the right adjacent market that values what you offer.

The early journey of Instagram offers a creative playbook involving evangelists, a self-sustaining community, and strong networks to gain product traction.

Cross-pollinate your strategy influences. Keep an eye on what’s happening in other industries and innovative companies beyond your familiar set. There’s a bias for executives to look inward within their own company, maybe even study the past, or look at their peer companies to craft strategy. Sometimes the smartest strategy might be to borrow effective strategies from other industries and make it your own. You don’t have to reinvent the wheel always!

Why stop empathy mapping at the user or customer level? Why not extend it to every stakeholder in your company’s ecosystem? Let’s not use empathy mapping strictly for user experience design alone. Let’s think about empathy mapping as a collaborative tool for value creation for every stakeholder.