Every company comes across tipping points that dictate its place in business history forever. A reasonable mix of paranoia and smart risks are the prerequisites to survive. A Danish company offers a timely case study on breaking away from corporate inertia, while also pausing us to self-reflect on our actions or lack thereof.

Entering an adjacent market is more than a simple transfer of competencies. The sooner you accept this, the faster you find the right adjacent market that values what you offer.

How do you decide on the ‘right’ growth initiatives to chase? Growth initiatives in companies usually show up as an unrelated mess of efforts to serve multiple agendas promoted by different stakeholders. Learn about a straightforward growth philosophy that helps you come out on top no matter the timeline. A philosophy that helps you select the ‘right’ growth initiatives.

One of the best ways to grow your customer base is to engage in a process of customer selection before crafting your customer growth or acquisition strategy. This simple step can focus your growth strategies overnight to generate better, predictable results.

Netflix fights for a share of your viewing habits. Spotify is in the chase for a share of your listening habits. This ‘share philosophy’ offers a roadmap on how each company plans to carve the future to fit its worldview.

“Every person, organization, and even society reaches a point at which they owe it to themselves to hit refresh – to reenergize, renew, reframe, and rethink their purpose.” – Satya Nadella, CEO of Microsoft